FPG Projects

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LOGO DESIGN

CLIENT: FPG Projects

FPG – a corporate rebrand for an experienced developer, who’s been focusing on the property development (land for residential and commercial for 40+ years in Australia). We designed a new logo for FPG that highlighted this background, and the company’s enthusiasm to welcome the future by combining F from Formica, the shape of an arrow facing towards the up direction, and a perspective view of a building (construction).

The strong, modern identity pairs clean typography captured the spirit of the company: experienced, trusted, and adaptable.

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