Mimu is a mobile application identity creation for a platform that is used as an interface for the customer to locate food and beverage partnered venues and to make an order conveniently from their table without having to queue. Mimu’s brief was to create an identity for the application that represents fun, comfort, energy, quickly and easily, they wanted their brand to represent sophistication, style which was modern and luxurious without the price tag. Mimu’s other criteria was to create a well-known single letter or icon like Facebook and Twitter.
A combination of the symbolic form of a route/road/way forming an “M” with the form of waiter serving food. The colour magenta conveys the mood and energy of Mimu.