CLIENT: Nickel X
Nickel X is an exploration and development company in the new energy metals sector in a high growth market in Western Australia. The direction of the NickelX Limited logo is focused on the client provided concept, which is to use the crystalline structure of nickel, FCC (Face Centred Cubic), to be the brand image. Integrating that approach with the company background information, the name of the company, as well as how the company wants to be perceived in the market to create a new identity that adds brand perceived value.
Utilising a strong-sans serif typeface, white silvery colour, combined with the shades of black and dark blue to evoke the company’s technology drive, modernity, and wealth. In addition to representing the team’s pedigree and reliability to promote NickelX Limited to their shareholder base.