CLIENT: Ragnar Metals
Ragnar Metals holds an impressive portfolio of highly prospective copper, nickel, gold assets across the Nordic Region and wanted to create a brand identity that reflected that. The logo uses a longship sailing the ocean as its logo mark embracing the backstory of Ragnar Lothbrok, where the Viking longship held an important role in his era. The ship has been the centrepiece of Scandinavian culture for millennia, so we used it to represent the strong assets reflected on the ASX.
Elegant, majestic, robust, heroic was used to describe the company’s traits. A combination of a strong-classic typography for the logotype and a dark blue, copper colour palette also represents the tone of their mining portfolio.